Tuesday, September 22, 2009

NEA Foundation and Nickelodeon Partner to Award The Big Green Help Grants to Public Schools across the Country


$200,000 in Grants Will Be Given to Elementary and Middle Schools  To Support Environmental Projects

WASHINGTON, DC–(September 16, 2009)–The NEA Foundation and Nickelodeon’s The Big Green Help campaign have partnered to award $200,000 in grants to public educators across the country.  Forty The Big Green Help Grants in Public Education, ranging up to $5,000 each, will be awarded to support the development and implementation of programs teaching “green” concepts to public elementary and middle school students. The partnership is part of Nickelodeon’s The Big Green Help initiative, which connects kids to energy-saving and earth-friendly activities in their everyday lives, and the NEA Foundation’s grants program that helps prepare the next generation “green” workforce.

“The partnership with Nickelodeon allows us to substantially grow our grants program to 200 this year, which is increasingly important during an economic downturn when educators are so hard pressed to find resources needed to advance student achievement,” said Harriet Sanford, President and CEO of the NEA Foundation.  “Over the past year, the number of grant applications we’ve received from educators has doubled. We have seen a steady increase in “green” grants that are being used to integrate environmental issues across all school curriculums.”

“Through the partnership with NEA Foundation, we’re fashioning a new generation of environmentalists for who green will become not only a cause, but a way of life,” said Marva Smalls, Executive Vice President, Nickelodeon Public Affairs.  “With The Big Green Help Grants program, we’re building on the foundation established by our previous pro-social initiatives which empower kids and organizations to be leaders on important issues.” 

Educators interested in applying for The Big Green Help Grants in Public Education can log onto the NEA Foundation grants page for online application forms.  Deadlines for grant submissions are Oct. 15, 2009, Feb. 1 and June 1, 2010.  Nickelodeon’s The Big Green Help partnership with the NEA Foundation’s Student Achievement Grants program, which supports school-based practices and instruction, will focus on supporting educators’ efforts to develop creative learning opportunities for students around environmental subjects.

Nickelodeon launched its own The Big Green Help Grants program last spring to support schools and local organizations with sustainability projects and offer kids the opportunity to be leaders in their communities on environmental action.  The Big Green Help Grants applications are available online (http://www.bghevent.com/grant) through Dec. 31, 2009 and promotions will air on Nick this fall.  Through its various grants programs, the NEA Foundation supports a variety of efforts by teachers, education support professionals, and higher education faculty and staff to improve student learning in the nation's public schools, colleges, and universities.

Nickelodeon’s 2009 The Big Green Help campaign made the environment a top-of-mind issue with kids by: honoring Leonardo DiCaprio with the first-ever Big Green Help Award at its Kids’ Choice Awards; celebrating Earth Day with the first-ever “Power Down”–an on-air call to action for kids to engage in environmental activity; and airing a series of interstitials that showcase kids who are taking action to improve the environment.  To date, more than 2 million kids have already pledged to participate in The Big Green Help.  For more information visit http://www.thebiggreenhelppress.com .

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 99 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com.  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B). 


About The NEA Foundation
The NEA Foundation is a public charity supported by contributions from educators' dues, corporate sponsors, and others who support public education initiatives.We partner with education unions, districts, and communities to create powerful, sustainable improvements in teaching and learning. Visit www.neafoundation.org for more information. Find us on Facebook and Twitter, and visit our blog.

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