Through their project entitled, “Broadcast Communications,” Ms. Whittaker and her partners help students develop and run a school newspaper, an online magazine, television programs, and a school-based radio station. Students design a company logo and conduct research about the history of media communications. After writing an essay on careers and jobs in print, radio, and television journalism; media roles; and ethical standards, students write their own Statement of Ethical Standards for Journalistic Performance. Using information gained from extensive research, students write sample and feature articles, radio scripts, television or video scripts, and commercials. Students also work in teams to develop marketing strategies and advertise to their school and their community.